How Zohran Mamdani’s campaign used positive messaging to inspire a broad coalition of support

Throughout my life, when it comes to politics, no one in my personal life would describe my outlook as especially positive. I am a product of the times, and the times haven’t seen a lot to be very happy about if you’re interested in leftist politics, or the environment, or generally the well being of humanity. 

Something began to change my outlook this past year though, and it wasn’t that Donald Trump got re-elected, in many ways cementing the complete degradation of our two-party system which has been decaying for generations. What changed for me personally was that after several years of being a mostly inactive to passive member of Democratic Socialists of America, I decided to truly engage in community action and get involved in ways that were, at first, pretty uncomfortable for me. 

When I finally decided to show up to an event, I was quite literally immediately welcomed with open arms by several different comrades. The first social I joined, I was introduced to one of the most remarkable things about DSA, it is an inherently friendly cohort of people open to learning and hearing others tell their stories and share their experiences. Once you get your bearings, there is an immense sense of joy in coming together to debate and solve problems, facilitate events and organize community members around issues you care about. 

In public meeting rooms, on zoom calls, and in streets all over our country, there are volunteers giving their time, passion, energy and expertise to building a mass movement to make their communities stronger, more equitable, more diverse and more healthy, and that is an unbelievably inspiring thing to witness and be a part of.

In an era of violently divisive politics, Zohran is showing that there is not only space for positive messaging, but this approach to leftist politics resonates with a diverse coalition of voters. Mamdani’s campaign, bolstered by the work of New York City’s DSA chapter, was a flawlessly executed campaign that not only educated people about his policies, but about the wider socialist theory that informed them.

This week I’ve been inundated by messages from politically disengaged and dismayed friends all expressing an unfamiliar feeling; hope. Their disbelief that Mamdani could win even in the face of corporate PAC’s and lobbyists lining up behind Cuomo, and even in the face of mass media working against him. 

Democratic Socialists of America members all over the country this week are rejoicing as this win gives more proof to our theory of change; when we activate our organizational muscle and bring our message to the people in our communities, we can win elections and we can help to bring about the change we want to see.

Let this victory be a launching pad for a million more activists who are seeing, likely for the first time in their lives, a truly generational moment for socialist politics in the United States. Join us, let’s continue to build this movement. 

The post Zohran’s Win: A Positive Vision of Change (Op-Ed) appeared first on Seattle Democratic Socialists of America.

Hear from union leaders, DSA campaign organizers, and socialists in office who are continuing the fight for a better future. Given the hostile federal terrain we now face, local pressure campaigns in our communities and bargaining for the common good in our union contracts are the most viable pathways for winning a socialist Green New Deal this decade.

Speakers

• Thea Riofrancos (author, A Planet to Win: Why We Need a Green New Deal)
• Ashik Siddique (DSA National Political Committee, Co-Chair)
• Sarahana Shrestha (Mid-Hudson Valley DSA, Assembly District 103)
• Kelsea Bond (Atlanta DSA, council candidate)
• Alex Brower (Milwaukee DSA, Common Council District 3 representative elect)
• Michael B (Louisville DSA)
• Sam Z (DSA Los Angeles)

In 2023, Chicago DSA’s Chapter Convention was on the same day as Pride. This wasn’t planned, CDSA had selected the Convention date months before Pride announced their date. Former chapter Secretary Marcy wrote a great essay for Midwest Socialist about why she preferred attending a chapter meeting than the city’s highly corporate pride event, which you should all read.

There were plenty of queer and trans people in the room, making democratic decisions at the meeting. We also didn’t make quorum, and it was obvious that some members had chosen (or were working at) Pride instead of doing Robert’s Rules for half an afternoon. 

At the beginning of my cochair term, as I was planning out the dates of our quarterly meetings with my fellow cochair, I checked when Pride typically happened each year. After this review, I set one requirement: CDSA’s Convention should not conflict with either Juneteenth or be held on the last Sunday of the month, because that will mean conflicting with the Pride Parade.

I didn’t do this because I wanted to do corporate Pride entryism into the chapter, but rather because Pride brings thousands of people across the Midwest, and we should be embracing opportunities to share our politics with attendees.. Even if the events themselves are depoliticized or corporatized. 

In June 2024, CDSA members fanned out across the Chicago Pride Parade route, passing out Crash the DNC fliers and talking to attendees about the critical importance of an arms embargo. We talked to people about socialism, drank Gatorade, and met many other attendees with left and pro labor signs, and had great conversations with people we otherwise would not have met. Amidst the chaos and uncertainty of the Presidential election, being able to dress up in rainbow and socialist swag while talking about our politics lifted our spirits. 

This year, Chicago DSA is joining the Gay Liberation Network and Organized Communities Against Deportation (OCAD)’s organized contingent in the Pride march. Attacks on LGBTQ people are more intense than ever, and Pride attendees need to see a distinctly queer contingent bringing left politics in support of immigrants, labor, and Palestine. We will also have members doing crowd canvassing in support of trans patients at Lurie Children’s Hospital.

There will still be floats from large corporations, many from industries that actively harm queer and trans people every day (property management companies, banks, union-busting nonprofits and restaurants, the list sadly goes on). Those groups will march, whether or not we participate, so we might as well take up space in the parade. 

This won’t be the first time that Chicago DSA has marched in the Pride parade. The chapter participated in the mid-90’s, when both Chicago DSA, and the Pride Parade were much smaller. 

Early Pride events through the 1970s-2000s were more focused on community groups instead of sponsors, and were much more political – because they had to be. Discrimination and abuse by police were rampant, and legally sanctioned. People were dying of AIDS due to the mass indifference of federal policymakers. There were no corporate sponsors because corporations saw LGBTQ people as a brand threat, not a customer base. 

The demand that Pride become more of a party, complete with freebies thrown from corporate sponsors did not fall out of a coconut tree – it came about because of demands for LGBTQ people. Many people wanted banks, real estate agencies, and politicians to attend Pride and take their dollars and votes. Pride as a party is made possible due to many different legal protections, including basic local ordinances against “indecency”. If we want Pride to be political, we need to engage with people at Pride and make our case. This year is a good time to do that, because so many people are angry at the Trump administration, and angry at corporate cowardice and an end to long-standing sponsorships for Pride events.

There is no shortage of alternative Pride marches and events seeking to directly challenge Corporate Pride, both across the US and Chicago. In 2020 there was both a mass protest that weaved through North Halsted and ended in Uptown, and a “Drag March for Change”, explicitly demanding an end to racist discrimination in drag act bookings by Chicago venues. However, these events have seen less participants since then, and this year organizers of the “Taking Back Pride” march announced that they were cancelling their planned march for Sunday, June 22nd in order to direct people to join the GLN/OCAD contingent at Pride. Alternate marches and events can create a taste of the better world we want, but they rely on a significant amount of volunteer infrastructure, risk more encounters with police, and often don’t serve the purpose of welcoming new people into the movement. 

Join us Sunday, June 29th to either march in the Pride parade or canvass attendees about our Lurie Children’s Hospital letter campaign. If we want to win rainbow socialism, we need to speak to the beautiful rainbow masses at the Pride parade. 

The post Why Chicago DSA Is Marching in the Pride Parade appeared first on Midwest Socialist.